The Bachelor of Business Administration (BBA) degree provides a versatile foundation in modern business theory and practices. The BBA program prepares its students for entry into the workforce as graduates of an academic institution which has equipped them with requisite general knowledge and specialized concentration skills in the areas of Finance and Accounting, Marketing, and Travel and Tourism. Preston BBA graduates have the talent needed to make immediate contributions to the mission of  prospective employers, continue studies at the post-graduate level, or both.

Students pursue a rigorous yet enriching regimen of general education, core, specialization electives, and capstone courses that offer a well-rounded academic and practical foundation.